The brief for this assignment was to propose a research project on a micro trend within the fashion industry that piqued our interest. I chose the rising trend of Pre-loved fashion within the UK and its accessibility to plus-size female consumers. I carried out secondary research on this topic area which led me to my dissertation topic. I chose this area of research based on my experiences working for Yours Clothing, a UK plus-size retailer and my interest in preloved fashion. I received a 2.1 for this submission. 

This project was a 4000 report, on an identified sourcing strategy opportunity. I chose to research into sustainable sourcing strategies for Dickies jerseywear, the opportunities identified were the use of certified organic and recycled fabrics and a more ethical transparent supply chain. The aim of the report was to build on the comp shop and provide a new creative yet achievable. 

For this project, I identified the Dickies men's jerseywear consumer, it's competitors and carried out a comp shop. I enjoyed this project as it was similar to the comp shops I carried out whilst on placement. This submission was part of my final year of International Fashion Business and received a 2.1.

This report was written as part of a paired projected, consisting of a written report, a range proposal and a presentation on the sourcing strategy for the proposed range. The brief was to propose a range for a chosen brand in a new country. My partner and I chose River Island swimwear to be launched in Italy for Spring/Summer 2022. The report included a comp shop, consumer profiles of both current and proposed new consumers, trend research, CAD creations of a range, and range planning. We achieved a 1st for this assignment.